Karim is a senior executive with 30 years of leadership experience across major multinational FMCG companies, including Nestlé, Mars, PepsiCo, British American Tobacco, and Savola Foods Company. He currently serves as Vice President & General Manager at Savola Egypt, where he chairs the management team and leads a business with more than 5,000 employees, five manufacturing facilities, and annual revenues exceeding USD 1.5 billion. Savola Egypt operates across multiple food categories, including edible oils, ghee, pasta, tuna, and sugar, with leading brands such as Afia, Slite, Rawaby, Ganna, Helwa, Al Maleka, Italiano, and Al Osra. also serves as Vice Chairman / Board Member of the Food Export Council of Egypt, contributing to initiatives aimed at maximizing Egyptian food exports and addressing challenges facing local exporters. Throughout his career, he has successfully transformed and turned around businesses, delivering significant improvements in revenue, margins, organizational performance, and talent development.
He has extensive expertise in general management, strategy development and execution, P&L management, B2C, B2B, and B2G, brand management, commercial strategy, sales management, channel strategy, key account management, trade and customer marketing, go-to-market strategy, pricing, revenue management, product development, R&D, digital transformation, supply chain, manufacturing, and logistics. He is recognized for his strategic leadership, strong execution capabilities, people management, and ability to create sustainable business growth across diverse markets and functions.
